CSAAA UPDATE-Canadian Firearms Marking Regulation

PETERBOROUGH, ON, March 28 – On June 1st, 2017 the Canadian Firearms Marking Regulation under Bill C-10A will come into effect. The current regulation, as written, requires all firearms (as defined by the Criminal Code of Canada) imported into the country be marked “by permanently stamping or engraving on the firearm’s frame or receiver the word “Canada” or the letters “CA” and (a) in the case of a manufactured firearm, the name of the manufacturer and the firearm’s serial number; and (b) in the case of an imported firearm, the last two digits of the year of the importation.”

The markings must be made before the 60th day after its release as defined in subsection 2(1) of the Customs Act* or before transferring the firearm, whichever occurs first.

The purpose of the regulation is to meet the recommendation of the UN Firearms Protocol, a non-binding treaty to which Canada is a signatory. Once Canada has passed a gun marking regulation, it will be able to ratify this treaty.

The purpose of the UN Firearms Protocol is to stem the flow of illegal firearms around the world, specifically small arms that are turning up in conflict zones. The protocol provides a number of recommendations that would enable countries to trace the import and export of firearms within their own countries and would enable authorities around the world to trace the source of illegal weapons back to the country legally responsible for them.

The Canadian Sporting Arms and Ammunition Association (CSAAA) - which represents legitimate firearms business owners including manufacturers, distributors, wholesales and retailers in Canada – fully supports the fight against illegal arms trafficking both domestically and globally. After all, as legally operating, responsible business owners, our members have a vested interest in identifying and preventing illegal sales which only serve to detract from our revenues as businesses and make us unsafe as citizens.

However, the Canadian Firearms Regulation as it is currently written, has several flaws. It has incorporated some of the UN Firearms Protocol recommendations that were written for countries with far less regulation than Canada already has in place. This poorly crafted regulation will result in cost increases to importers that could see the price of individual firearms increase but as much as $200; will cause safety concerns significant enough that some foreign manufacturers will not honor their warranties in Canada; may permanently damage the finish on imported firearms; and cause workplace safety concerns for importers with little or no manufacturing experience.

The regulation requires that all firearms imported into Canada bear the name of the “manufacturer” and the firearm’ serial number and be marked with a country code and year of import, or “CA17” within 60 days of the firearm being released from customs or before being transferred beyond the importers.

A “manufacturer” in Canadian law is the actual manufacturing facility where the firearm was produced, not the responsible marketing and distributing company. So, for example, a firearm imported into Canada could not be marked by the brand “Browning” it would have to bear the name of the manufacturing plant where it was made.

The regulation then requires that the firearm be “stamped or engraved” with the country code and year of import, or “CA17” for example, after being released from customs and before being transferred by the original importer. This means importers, with no manufacturing facilities or experience, will now be in the business of setting up, staffing and operating laser engraving shops. The firearms cannot be transferred to existing engraving facilities to be marked and we have not been able to identify and large engraving facilities in Canada that are willing to go through the onerous and expensive process of becoming firearms licensed.

Many of Canada’s small importers will be forced out of business under this new regulation. They will simply not be able to afford the capital investment required to meet the regulation’s requirements.

Consumers are likely to see less choice and pay higher prices for firearms in Canada. This will inevitable have a negative impact on smaller retailers which will also be forced out of business.

The CSAAA has met with the Minister of Public Safety, the Honourable Ralph Goodale’s, staff to present an effective and reasonable solution to this issue. We have recommended to the Minister’s staff that the regulation be re-worded to require all firearms imported into Canada be marked with the “Make” and the firearm’s unique serial number. We have demonstrated to the Minister’s staff that with the Make and serial number, any firearm anywhere in the world can be traced with one call to the brand company. Using the serial number, the responsible corporate brand can trace a firearm from it’s point of manufacture, through it’s exporter, to its importer and ultimately through the importer to the retailer.

With the simple codification of Canada’s current industry practice, Canada can pass a firearms marking regulation that achieves the stated goals of the UN Firearms Protocol with no detrimental affects on the hundreds of small businesses in the sporting arms industry.

We presented our solution to the Minister’s policy staff at a meeting on January 23rd, 2017. This position has been supported by some of our largest firearms trading partners.

It is our belief that the Minister’s staff is still in the process of considering the final wording of the regulation; but we have had no response to our calls for updates, information or direction. The Minister’s staff have been silent since January 23rd.

CSAAA members representing some of Canada’s largest importers have confirmed that they will not move forward on any capital investment in engraving capacity until they receive clear direction from the Government.

We continue to press the Minister’s office for information and direction. While we cannot advise individual businesses on a course of action, we can recommend that retailers prepare for a transition period of some kind starting in June by stocking up on inventory. Whatever the outcome, it’s going to be a bumpy ride for the next few months.

We encourage business owners to get in touch with your local Member of Parliament, the Minister of Public Safety and the Prime Minister to voice your support for a regulation that requires a “make and serial number” as proposed by the CSAAA. Links to sample letters are included below for your reference. Or email us your message and we’ll forward to the Minister on your behalf, type “Message for the Minister of Public Safety” in the subject box.

The CSAAA will continue to work with the Government to craft a responsible regulation that effectively combats illegal arms trading while protecting the thousands of Canadian jobs and hundreds of small businesses associated with the legal, responsible sporting arms industry in Canada.

For more information, please contact us.

Canadian Sporting Arms and Ammunition Association





 (1) In this Act, release means
(a) in respect of goods, to authorize the removal of the goods from a customs office, sufferance warehouse, bonded warehouse or duty free shop for use in Canada, and
(b) in respect of goods to which paragraph 32(2)(b) applies, to receive the goods at the place of business of the importer, owner or consignee;
Release prior to accounting
32 (2) In prescribed circumstances and under prescribed conditions, goods may be released prior to the accounting required under subsection (1) if
 (b) the goods have been authorized by an officer or by any prescribed means for delivery to, and have been received at, the place of business of the importer, owner or consignee of the goods.

CSAAA 2017 trade show attendee registration now open

CSAAA 2017 is bigger and better than ever!  With more than 25,000 square feet of exhibit space, a brand new resort hotel minutes from downtown Calgary and a short drive to Banff, there's every reason to come to Calgary January 29-30, 2017, at the Grey Eagle Resort, Casino & Event Centre.

Canada's best-known distributors will be showcasing hundreds of shooting sports, hunting and law enforcement brands at Canada's only national sporting arms and ammunition trade show designed just for Canadian dealers.

Your 2017 CSAAA Retail Membership includes four passes to the show for you and your staff.  Show passes include access to the trade show floor, coffee breaks and lunch both show days and an invitation to the Industry Reception & Dinner on Sunday, January 29th presented by Korth Group followed by a special performance by the band Nice Horse, sponsored by Big Rock Canada.

NEW! Your 2017 CSAAA membership now includes a membership in the Canadian Federation of Independent Businesses (CFIB).  CSAAA has partnered with CFIB to expand our member benefits, increase our influence and reach to government and provide incredible savings on business services to our members.  CFIB representatives will be on hand at CSAAA2017 to update members on all of your new benefits.

Discount hotel rooms are available at the Grey Eagle Resort, just $149 per night with complimentary breakfast included.  Click here to book your CSAAA rooms or call 1-844-719-8777.

Come early and take advantage of our special discounted Banff/Lake Louise Tour exclusively for CSAAA attendees.  The tour leaves the Grey Eagle Resort at 9 a.m. on Saturday, January 28th and returns that evening. See registration package for details.

Download and complete your CSAAA 2017 Membership/Registration to confirm your show passes today! Click here for CSAAA 2017 Membership/Attendee Registration Form


CSAAA 2017 est plus grand et meilleur que jamais! Avec plus de 7600 mètres carrés d'espace d'exposition, un nouvel hôtel à proximité du centre-ville de Calgary et un court trajet en voiture à Banff, il ya toutes les raisons de venir à Calgary, 29-30 janvier, à la Grey Eagle Resort, Casino & Event Centre.

Les distributeurs les plus connus du Canada présenteront des centaines de tir sportif et la chasse à le seulement nationales le commerce spectacle du conçu juste pour les concessionnaires canadiens.

Votre 2017 CSAAA adhésion de détail comprennent quatre passes pour le spectacle pour vous et votre personnel. Voir passes comprennent l'accès au salon-de-chaussée, les pauses café et le déjeuner deux jours de spectacle et une invitation à la réception et dîner de l'Industrie le dimanche 29 janvier présenté par le Korth Group, suivi d'une représentation spéciale du groupe Nice Horse, parrainé par Big Rock Canada.

NOUVEAU! Votre adhésion à l'ACSAA de 2017 comprend maintenant une adhésion à la Fédération canadienne des entreprises indépendantes (FCEI). La CSAAA s'est associée à la FCEI pour élargir ses avantages aux membres, accroître notre influence et atteindre le gouvernement et offrir des économies incroyables aux services aux entreprises à nos membres. Les représentants de la FCEI seront présents au CSAAA2017 pour mettre à jour les membres sur toutes vos nouvelles prestations.

Des chambres d'hôtel à prix réduits sont disponibles à la Grey Eagle Resort, juste $149 par nuit avec petit déjeuner gratuit inclus. Cliquez ici pour réserver vos chambres ou appelez 1-844-719-8777.

Téléchargez et remplissez votre CSAAA 2016 Adhésion / Inscription aujourd'hui! Click here for CSAAA 2017 Membership/Attendee Registration Form

For more information, contact:

Alison de Groot


Register now for 2017 Canadian Reception at SHOT Show

The CSAAA and CSSA invite you to to join us for the 4th annual Canadian Industry Reception at SHOT Show 2017.  This event is getting bigger and better every year!  This is a fantastic opportunity to network with Canadian manufacturers, distributors, wholesalers, and dealers as well as many of our industry friends from around the world.

This year's event will be held Wednesday, January 18, 2017, 6-10 P.M., at Treasure Island, Las Vegas.

Sponsorships are currently available and can be booked by completing the SPONSORSHIP REGISTRATION form.  Attendance is free, but we ask that you register in advance by completing the ATTENDEE REGISTRATION form.

See you in Vegas!

For more information, contact:

Alison de Groot, Managing Director

VISTA Outdoor looking for National Account Manager

Job Title: National Key Accounts Sales Manager

Reports to: Director of International Sales, Canada


VISTA Outdoor, a leader in innovative outdoor products is currently looking to hire a National Key Account Sales Manager; VISTA Brands, to join the Bushnell Canada team located in Vaughan, Ontario. The primary function of this roles is business development and account management for VISTA brands Blackhawk, Savage, Federal Premium, Bushnell, Uncle Mikes, Uncle Mikes Tactical, Hoppe's, Weaver, Outers and other ATK brands. Responsibilities will also include working closely with national accounts as well as large chain stores.


  • Maintaining relationships with key buyers
  • Developing new business at retail through assisting sales reps with assortments and product knowledge
  • Conducting sales presentations
  • Monitoring forecasts and fill rates
  • Maintaining up-to-date and accurate sales records
  • Quoting prices and delivery dates as well a demonstrate and provide instruction on the use of products
  • Creating national promotions and SMU products
  • Keeping informed of new applications or improvements to products
  • Investigating new applications or improvements to products
  • Provide market intelligence to sales management and participate in the development of sales forecasts and strategies


  • Either a minimum of 3 years experience with a B.A. or relevant industry experience OR a minimum of 1 year experience with an M.B.A. or related relevant industry experience.
  • Must be able to travel 50% of the time
  • Ability to work independently with minimal supervision
  • Sporting, ammunition, accessories and firearms knowledge
  • Working knowledge of the Canadian firearms industry as well as familiarity with Canadian firearms laws


Steve Corlett scorlett@bushnell.com

Rose Biagiarelli rbiagiarelli@bushnell.com


CSAAA Members invited to Outdoor Retailer Summer Market this August

CSAA members invited to participate in US Commercial Service International Buyer Program at Outdoor Retailer Summer Market 2016

The U.S. Commercial Service of the U.S. Embassy in Canada is pleased to invite you to join our Canadian delegation to the Outdoor Retailer taking place August 2-6, 2016 at the Salt Palace Convention Center in Salt Lake City, UT.

Outdoor Retailer is the largest outdoor trade exposition in North America, offering valuable access to U.S. outdoor industry brands, retailers, athletes and advocacy organizations. Outdoor Retailer Summer Market 2016 includes a formal delegation program exclusive to attendees from outside of the United States.

As a member of the delegation you will receive the following benefits:

  • Complimentary registration and admission

  • Complimentary access to Education Sessions at Outdoor University

  •  International Buyer reception

  • Special International Buyer (IBP) identification on badge

  • Access to the International Trade Centre, free Wi-Fi access, lounge and meeting areas, and refreshments

  • BP Registration desk and badge printing in the International Trade Center (ITC) to avoid regular registration lines

  • List of exhibitors who export or indicate an interest in exporting to your country

By registering as part of our delegation, you and your staff will be able to enjoy the above benefits and a comfortable environment for discussions and negotiations.  I will be on-site to assist you in identifying qualified business opportunities.

If you are interested in attending, email Patrick.Barry@trade.gov, for more information or to receive a delegate registration package.

Enregistrement pour les participants est overt!

Vous êtes invités à nous rejoindre le 6 juin 2016, 9 heures-6 heures pour un jour d’expérience sur les portées de tirs, avec les principaux fabricants et distributeurs de meilleures armes à feu, munitions e tir à l'arc marques du Canada et dans le monde. Découvrez les derniers modèles en personne et apporter votre personnel pour les formations avec des représentants de la marque. Votre journée comprend un barbecue pour la déjeuner, une station de café pour toute la journée et de l'eau en bouteille.


  • Salle de classe en plein air - notre salle de classe de tentes sera inclure des présentations techniques et pédagogiques
  • Extérieur Salle D'exposition
  • Nouvel hôtel - Holiday Inn Kanata offrira les participants de Jour de Démo pour les Concessionnaires, un taux de $169.95 par chambre. Appeler 1-800-HOLIDAY et utiliser le code C3S ou RÉSERVEZ EN LIGNE ICI.


Cet événement est gratuit pour les courants membres de détail pour 2016 pour CSAAA. Vous devez être membre de CSAAA pour assister. Compléter l'enregistrement des participants et revenir à info.csaaa@gmail.com pour confirmer votre place pour 2016 Jour de Démo pour les Concessionnaires!


Pour plus d’information contact Alison de Groot info.csaaa@gmail.com

Registration Open for Dealer Demo Day, June 6th!

Canadian sporting arms dealers are invited to join the CSAAA on June 6th, 2016, 9AM-4PM, Stittsville Shooting Ranges, Stittsville, Ontario, for a day of hands-on experiences on the ranges with Canada’s leading manufacturers and distributors of the world’s best firearm, ammunition and archery brands. Experience the latest models in person, bring your staff for one-on-one training with brand representatives. Your day includes BBQ lunch, all-day coffee station, bottled water.


  • Outdoor Classroom – our tented classroom will feature technical and educational presentations.
  • Outdoor Exhibit Area
  • New hotel – Holiday Inn Kanata is offering Dealer Demo Day participants $169.95 room rate. Call 1-800-HOLIDAY use code C3S or BOOK ONLINE HERE.


You must be a CSAAA member to attend.  Retail memberships start at $100 and include 4 passes per store to attend Demo Day! Join/Register today!


For more information, contact Alison de Groot, info.csaaa@gmail.com.

CSAAA 2016 National Trade Show, February 21-22

The CSAAA Trade Show is growing! Join us in 2016 at our new venue, the Grey Eagle Casino Resort & Event Centre. With 25,000 square feet of exhibit space, a great location, affordable room rates, there’s plenty to draw Canada’s large and small sporting arms dealers and retailers. Reserve your booth space today!

CSAAA 2016, February 21-22, Calgary, Alberta

Grey Eagle Resort Casino & Event Centre

  • On the Tsuu T’ina First Nation with the beautiful Rocky Mountains in the background
  • 26 minutes from Calgary International Airport Luxury hotel facilities at an amazing $149/night show rate
  • Breakfast included daily
  • 10 minutes to Chinook Centre premium shopping
  • 75 minutes to Banff

Download our new CSAAA 2016 Exhibitor Registration to reserve your space today!

Exhibitors and attendees can reserve hotel rooms at the discounted show rate of $149/night on the Grey Eagle/CSAAA reservations page.

For more information, contact:

Alison de Groot, Managing Director