Ronald Wilson
Big Rock Sports
Ronald Wilson has dedicated more than five decades to Canada’s outdoors industry, building a career that truly reflects his expertise, leadership, and passion. He began his journey with Pacific Sports, which later became Inland Pacific Distributors, Ltd., a leading Canadian distributor of outdoors sporting goods. Ron continued with Inland Pacific Distributors for decades and, following its acquisition by Big Rock Sports in 2011, remained a cornerstone of the company until his retirement in 2022.
An avid angler, passionate hunter, outdoorsman and committed animal welfare advocate, Ron brought his love of the outdoors to every aspect of his work. Known as an extraordinary sales associate, he earned admiration for his dedication, sales expertise, leadership in sales management, and outstanding customer service.
Following in the footsteps of his father, Stew Wilson, Ronald became a mentor and inspiration to colleagues across the industry. In recognition of his exceptional contributions, leadership, and lasting impact, Ronald Wilson has been honoured with the CSAAA Legends Award, cementing his legacy as one of Canada’s most respected figures in the hunting, firearms and outdoors industry.