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CSAAA Announces 2024 Industry Legends Award Recipients for Western Canada

The Canadian Sporting Arms and Ammunition Association (CSAAA) proudly announces the recipients of the 2024 Industry Legends Award for Western Canada. This prestigious honour recognizes individuals who have demonstrated exceptional dedication, longevity, and commitment to the firearm and hunting industry.

The 2024 Industry Legends for Western Canada are Bob MacDonald of Cariboo Outdoors, Dianne Harnois of P&D Enterprises, and Paul Simms of Westcan Marketing. Each of these remarkable individuals has left an indelible mark on the industry through their unwavering passion and tireless efforts.

Bob MacDonald’s reputation precedes him as a highly respected individual within the industry, revered for his profound knowledge, integrity, and unwavering dedication.

Dianne Harnois’s commitment to advancing the industry has earned her widespread respect and admiration.

Paul Simms’, dedicating decades of his life to advancing the cause of hunting and firearms through voluntary efforts makes him an emblem of enduring dedication and unwavering commitment within the hunting and firearm industry

The firearm and hunting industry will come together to honour these esteemed individuals at the Western Legends Banquet in Stony Plain, Alberta. The event will follow the Legends Dealer Range Day being held at the CHAS Range in Leduc County, Alberta, creating an unparalleled opportunity for networking and celebration within the industry.

“We are thrilled to recognize Bob MacDonald, Dianne Harnois, and Paul Simms as the 2024 Industry Legends for Western Canada,” said CSAAA President Wes Winkel. “Their contributions have been instrumental in shaping our industry, and we are proud to celebrate their achievements.”

For more information about the event or to register, please visit

For media or show inquiries, please contact:

Jennifer Gadbois
Managing Director
[email protected] | 705-875-2302

About CSAAA:

The Canadian Sporting Arms and Ammunition Association (CSAAA) is Canada’s premier industry organization representing manufacturers, distributors, wholesalers, and retailers of firearms, ammunition, archery, and hunting gear. CSAAA advocates for the businesses and rights of law-abiding Canadians to use firearms responsibly while promoting safety, education, and best practices within the industry.

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